Stealing Myspace : : the Battle to Control the Most Popular Website in America
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Stealing MySpace -- Circle of friends -- Rising from the ashes -- The trailer park of the internet -- Struggling to survive -- The Fakester revolution -- Building MySpace -- The boardroom coup -- The fix-it-later philosophy -- Operation show time -- Are we missing the next Google? -- Tsunami -- Independence -- The king of spyware -- Schmuck insurance -- The game is on -- Project ivory -- Holding a tiger by the tail -- A fine line between risqué and dirty -- "A place for friends" -- Pebble Beach -- War against Web 2.0 -- Number one in every market -- Beyond the banner ad -- The FaceBook revolution -- MySpace 2.0 -- Digital identity.
Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of MySpace and sheds light on the dizzying backroom deals that allowed Rupert Murdoch to snatch this Internet powerhouse from Viacom's grasp.
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PUBLISHED
New York : Random House, c2009.
Year Published: 2009
Description: viii, 371 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
1400066948
9781400066940
SUBJECTS
News Corporation.
MySpace (Firm)
Internet industry.
Online social networks -- History.