The Gort Cloud : : the Invisible Force Powering Today's Most Visible Green Brands
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Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : Earth Friendly Moving -- Unfuckers united : the rise, fall, and resurrection of Nau Clothing -- Cleaning up in a crowded marketplace : Seventh Generation -- Building green : Michelle Kaufmann Designs and Green Key Real Estate -- Creating Green Street : Ecotrust, Portfolio 21 Investments, and ShoreBank Pacific -- Driving fast in the green lane : Tesla Motors, CalCars.org, Hymotion, and Southern California Edison -- Marketing your green expertise : Mohawk Fine Papers and Time Inc. -- Selling activism : Ben & Jerry's Homemade, Green Mountain Coffee Roasters, and Stonyfield Farm -- Sustainable living : Interface Inc. and YOLO Colorhouse -- Think big or go home : TerraCycle -- The ultimate gort cloud connector : energy : Southwest Windpower and Bonneville Environmental Foundation.
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PUBLISHED
White River Junction, Vt. : Chelsea Green Pub., c2008.
Year Published: 2008
Description: 308 p. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781603580618
1603580611
ADDITIONAL CREDITS
Fields, Scott.
SUBJECTS
Green marketing.
Green products.
Green movement.