Strategic Communications for Nonprofits : : a Step-By-Step Guide to Working With the Media
Book - 2008 None on shelf No requests on this item
Sign in to request
AADL has no copies of this item
Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.
Includes index.
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
COMMUNITY REVIEWS
No community reviews. Write one below!
SERIES
Jossey-Bass nonprofit guidebook series.
PUBLISHED
San Francisco : Jossey-Bass, c2008.
Year Published: 2008
Description: 177 p.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780470181546 (pbk.)
0470181540 (pbk.)
ADDITIONAL CREDITS
Bonk, Kathy, 1953-
SUBJECTS
Nonprofit organizations -- Management.
Corporations -- Public relations.