Groundswell : : Winning in a World Transformed by Social Technologies
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Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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PUBLISHED
Boston, Mass. : Harvard Business Press, c2008.
Year Published: 2008
Description: xiii, 286 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781422125007
1422125009
ADDITIONAL CREDITS
Bernoff, Josh.
SUBJECTS
Online social networks -- Economic aspects.
Information society -- Economic aspects.