Branddigital : : Simple Ways top Brands Succeed in the Digital World
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Includes index.
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.
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PUBLISHED
New York : Palgrave Macmillan, 2008.
Year Published: 2008
Description: xiv, 274 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780230606043
0230606040
SUBJECTS
Branding (Marketing)
Brand name products.
Internet marketing.