Guerrilla P.r. 2.0 : : Wage an Effective Publicity Campaign Without Going Broke

Levine, Michael, 1954- Book - 2008 None on shelf No requests on this item Community Rating: 0 out of 5

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Rev. and updated ed. of: Guerrilla P.R. / Michael Levine.
Includes index.
A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.
Contents: Guerrilla P.R.

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PUBLISHED
New York : Collins, c2008.
Year Published: 2008
Description: xiii, 354 p. ; 21 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780061438523
0061438529

ADDITIONAL CREDITS
Levine, Michael, 1954-

SUBJECTS
Small business -- Public relations.
Industrial publicity.