Buying in : : the Secret Dialogue Between What we buy and who we are
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PUBLISHED
New York : Random House, c2008.
Year Published: 2008
Description: xxi, 291 p. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781400063918 (alk. paper)
1400063914 (alk. paper)
SUBJECTS
Branding (Marketing) -- United States.
Brand name products -- United States.