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  • Published: New York : Ecco, c2008.
  • Year Published: 2008
  • Edition: 1st ed.
  • Description: xvi, 384 p. : ill. ; 24 cm.
  • Language: English
  • Format: Book

ISBN/Standard Number

  • 9780061246579
  • 0061246573


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Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport

by Smit, Barbara.

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Where To Find It

Call number: 338.768 Sm

Additional Details

Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.

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a look into the business behind the sport.

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