Influencer : : the Power to Change Anything
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You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Never go it alone : social ability -- Design rewards & demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer -- Over-determine success by implementing multiple sources of influence.
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PUBLISHED
New York : McGraw-Hill, 2008.
Year Published: 2008
Description: vi, 299 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780071484992 (alk. paper)
007148499X (alk. paper)
ADDITIONAL CREDITS
Patterson, Kerry, 1946-
SUBJECTS
Influence (Psychology)