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Influencer : : the Power to Change Anything

Book - 2008 None on shelf No requests on this item Community Rating: 0 out of 5

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You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Never go it alone : social ability -- Design rewards & demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer -- Over-determine success by implementing multiple sources of influence.

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Cover image for Influencer : : the power to change anything


PUBLISHED
New York : McGraw-Hill, 2008.
Year Published: 2008
Description: vi, 299 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780071484992 (alk. paper)
007148499X (alk. paper)

ADDITIONAL CREDITS
Patterson, Kerry, 1946-

SUBJECTS
Influence (Psychology)