Chasing Cool : Standing out in Today's Cluttered Marketplace

Kerner, Noah. Book on CD - 2007 None on shelf No requests on this item Community Rating: 4 out of 5

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Compact disc.
Read by Johnny Heller.
"Chasing cool includes interviews with more than seventy of today's most respected innovators, from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and kerner reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not and explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool."--Container.

REVIEWS & SUMMARIES

Summary / Annotation
Excerpt
Author Notes

COMMUNITY REVIEWS

shoes submitted by readingking on July 18, 2011, 2:57pm nice shoes in the title. and a good book

PUBLISHED
[S.l.] : Tantor Media Inc., 2007.
Year Published: 2007
Description: 5 sound discs (5 hr.) : digital ; 4 3/4 in.
Language: English
Format: Book on CD

ISBN/STANDARD NUMBER
9781400134243
1400134242

ADDITIONAL CREDITS
Pressman, Gene.
Heller, Johnny.

SUBJECTS
Marketing.
Audiobooks.