Influence : : the Psychology of Persuasion
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Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
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PUBLISHED
New York : Imprint of HarperCollins, c2007.
Year Published: 2007
Description: 320 p. : ill. ; 21 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
006124189X (pbk.)
9780061241895 (pbk.)
SUBJECTS
Influence (Psychology)
Persuasion (Psychology)
Compliance.