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  • Published: Boston : Houghton Mifflin, 2007.
  • Year Published: 2007
  • Edition: 4th ed., Completely updated and expanded ed.
  • Description: xii, 368 p. ; 23 cm.
  • Language: English
  • Format: Book

ISBN/Standard Number

  • 9780618785919
  • 0618785914

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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

by Levinson, Jay Conrad.

There are currently 3 available

Where To Find It

Call number: 658.8 Le

Available Copies: Downtown 2nd Floor, Malletts Adult, West Adult

Additional Details

The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.

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