Guerrilla Marketing : : Easy and Inexpensive Strategies for Making big Profits From Your Small Business
Book - 2007 Adult Book / Nonfiction / Business & Economics / Marketing / Levinson, Jay Conrad, 658.8 Le 1 On Shelf No requests on this item
Sign in to request
Locations
Call Number: Adult Book / Nonfiction / Business & Economics / Marketing / Levinson, Jay Conrad, 658.8 Le
On Shelf At: Westgate Branch
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Westgate Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / Levinson, Jay Conrad | 4-week checkout | On Shelf |
|
Downtown 2nd Floor 4-week checkout |
658.8 Le | 4-week checkout | Due 05-14-2024 |
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
REVIEWS & SUMMARIES
Library Journal ReviewSummary / Annotation
Table of Contents
Excerpt
Author Notes
COMMUNITY REVIEWS
No community reviews. Write one below!
PUBLISHED
Boston : Houghton Mifflin, 2007.
Year Published: 2007
Description: xii, 368 p. ; 23 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780618785919
0618785914
ADDITIONAL CREDITS
Levinson, Jeannie.
Levinson, Amy.
SUBJECTS
Marketing.
Small business -- Management.
Advertising.