(2 ratings - Login to add yours)
  • Published: Boston : Houghton Mifflin, 2007.
  • Year Published: 2007
  • Edition: 4th ed., Completely updated and expanded ed.
  • Description: xii, 368 p. ; 23 cm.
  • Language: English
  • Format: Book

ISBN/Standard Number

  • 9780618785919
  • 0618785914

Additional Credits


Recently Listed On

No tags, currently.

Login to add tags

Share This

  • Book

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

by Levinson, Jay Conrad.

There are currently 3 available

Where To Find It

Call number: 658.8 Le

Available Copies: Downtown 2nd Floor, Malletts Adult, Pittsfield Adult

Additional Details

The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.

Community Reviews

No reviews have been written yet. You could be the first!

Login to write a review of your own.