Saving Energy, Growing Jobs : : how Environmental Protection Promotes Economic Growth, Profitability, Innovation, and Competition

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Foreword / by Senator Olympia Snowe -- Preface -- Acknowledgements -- Introduction -- The case for environmental protection -- Organized business opposition to environmental protection -- The influence of myth in environmental policy debates -- How to use this book -- Energy efficiency and the economy -- The critical role of energy efficiency in the economy -- Energy use reduction -- Opposition to energy efficiency -- Establish more competitive markets -- Direct success in energy efficiency -- Early resistance to energy efficiency -- The refrigerator story -- Other energy-efficiency opportunities -- How far can we go with efficiency? -- Enhanced innovation; energy efficiency's unexpected success -- Nonenergy benefits -- Innovation, process improvement, and cost reduction -- Overcoming barriers to innovation -- National economic development policy and the environment -- Environmental protection, economic barriers, and economic development -- Economic fundamentalism; the use of economics as a religion rather than a science -- What is economic fundamentalism? -- How economic theory serves as a political force -- How critical assumptions of economic theory are violated in practice -- The need for regulation -- How markets actually work -- Lessons from California's failed experiment in "free markets" for electricity -- The road to failure -- What actually happened; myth vs. reality -- The consequences of the restructuring experiment -- The true causes of the California energy crisis -- How markets fail -- What prevents expected results -- Market barriers -- Market failures -- Human failures -- Institutional failures: trade associations and the politics of environmental protection -- Factors for market success -- The politics of environmentalism -- Myths of the anti-environmentalists -- The myth of independent objective analysis -- The myth about environmentalists -- The consequences of the anti-environmentalist myth -- Myths of the environmentalists -- The greedy corporation myth -- The bad people myth -- The small is beautiful myth -- Legitimate concerns of business and environmental interests -- Business's concerns about new regulation -- Reasons why business distrusts environmentalists -- Environmentalists' concerns about business -- The need for better communication -- What truly motivates anti-environmentalists -- A story of energy efficiency and global warming -- The influence of economic and ideological incumbency -- Who writes the regulations -- Well-designed environmental policies -- Current environmental policies -- Future environmental policies -- Where do we go from here? -- Environmental policy promotes economic growth -- Current barriers to environmental policies -- How to transform the political debate -- Incentives and regulation -- Appendix: Myths and realities in California's experiment in electricity -- Restructuring -- Notes -- Bibliography.

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