Conducting a Successful Capital Campaign

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"The new, revised and expanded edition of the leading guide to planning and implementing a capital campaign."
Part one: Planning and implementing your capital campaign -- Tables, figures, and exhibits in part one -- Preparing for the campaign -- The key components of a capital campaign -- Preparing for a campaign: three essential steps and an important check -- Implementing the campaign -- Defining roles of leaders and volunteers in the campaign -- Recruiting, educating, and motivating volunteers -- Building and stating the case for the campaign -- Constructing and using the major gifts chart -- Establishing the campaign structure and solicitation process -- Identifying, researching, and rating campaign donors -- Cultivating and soliciting major gift prospects -- Building lasting relationships and developing lead gifts / Rodney P. Kirsch, Martin W. Shell -- Managing campaign logistics and day-to-day operations -- Technology in fundraising / William V. West -- Creating successful publications, promotions, and public relations -- Moving forward -- Concluding the campaign and building on the momentum -- Trends affecting the future of fundraising and capital campaigns -- Part two: The capital campaign resource guide -- Resources for preparing for the campaign -- A. Sample strategic plan -- B. Sample strategic plan progress report -- C. Sample market survey materials -- Resources for implementing the campaign -- D. Sample volunteer kit -- E. Sample case statement -- F. Sample case statement with companion pieces -- G. Sample program brochure -- H. Sample campaign plan -- I. Sample monthly financial report -- J. Sample public announcement event invitation and program -- K. Sample pledge forms -- L. Sample communications materials checklist -- M. Sample newsletters -- N. Sample letterhead and envelopes -- Resources for moving forward -- O. Sample final report -- P. Sample post-campaign assessment.

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