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Listening to Your Donors : : the Nonprofit's Practical Guide to Designing and Conducting Surveys That Improve Communication With Donors, Refine Marketing Methods, Make Fundraising Appeals More Effective, Increase Your Income

Campbell, Bruce (Bruce Alan), 1958- Book - 2000 None on shelf No requests on this item Community Rating: 0 out of 5

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Includes index.
Understanding the many different ways to listen to your donors -- An overview of the survey process -- Designing survey research -- Designing the questionnaire -- Designing individual questions -- Putting it all together -- Administering the survey -- Analyzing the survey results -- Preparing an effective survey report.

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Cover image for Listening to your donors : : the nonprofit's practical guide to designing and conducting surveys that improve communication with donors, refine marketing methods, make fundraising appeals more effective, increase your income

SERIES
The Jossey-Bass nonprofit and public management series.


PUBLISHED
San Francisco : Jossey-Bass, c2000.
Year Published: 2000
Description: xviii, 214 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0787950378
9780787950378

SUBJECTS
Nonprofit organizations -- Finance.
Fund raising.