Winning Results With Google Adwords
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pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future).
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PUBLISHED
Emeryville, Calif. : McGraw-Hill/Osborne, 2005.
Year Published: 2005
Description: xx, 352 p. : ill. ; 23 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0072257024 (pbk.)
SUBJECTS
Google AdWords (Computer file)
Internet marketing.