- Published: New York : Hyperion, c2006.
- Year Published: 2006
- Edition: 1st ed.
- Description: xii, 238 p. : ill. ; 25 cm.
- Language: English
- Format: Book
- Lexile: 1230
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The long tail : why the future of business is selling less of more
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Where To Find It
Call number: 658.802 An
Available Copies: Downtown 2nd Floor
Reviews & Summaries
Chris Anderson has captured a new trend that will affect the future of business. With online businesses carrying more possible inventory (and not even necessarily in one location) they have a chance to sell a wider variety of items. In the past there was a limit to how much inventory a store could carry--not anymore. Once you read it you'll understand why Amazon and NetFlix will continue to prosper while brick and mortar stores may falter.
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