- Published: Garden City, NY : Morgan James, c2005.
- Year Published: 2005
- Description: x, 125 p. ; 23 cm.
- Language: English
- Format: Book
- 1933596074 :
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Guerrilla marketing for the new millennium : lesons from the father of Guerrilla marketing
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Call number: 658.8 Le
What is guerrilla marketing -- The new secrets of guerrilla marketing -- Guerrilla marketing weapons -- Guerrilla marketing strategy -- Guerrilla marketing personality traits -- The guerrilla marketing attack -- Guerrilla marketing, what marketing is not -- Guerrilla marketing myths -- Guerrilla marketing with technology -- Guerrilla tickets to ride into the millennium -- The importance of permission -- Guerrilla marketing as sex.
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