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Guerrilla Marketing for the new Millennium : : Lesons From the Father of Guerrilla Marketing

Levinson, Jay Conrad. Book - 2005 658.8 Le 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: 658.8 Le
On Shelf At: Downtown Library

Location & Checkout Length Call Number Checkout Length Item Status
Downtown 2nd Floor
4-week checkout
658.8 Le 4-week checkout On Shelf

What is guerrilla marketing -- The new secrets of guerrilla marketing -- Guerrilla marketing weapons -- Guerrilla marketing strategy -- Guerrilla marketing personality traits -- The guerrilla marketing attack -- Guerrilla marketing, what marketing is not -- Guerrilla marketing myths -- Guerrilla marketing with technology -- Guerrilla tickets to ride into the millennium -- The importance of permission -- Guerrilla marketing as sex.

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PUBLISHED
Garden City, NY : Morgan James, c2005.
Year Published: 2005
Description: x, 125 p. ; 23 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
1933596074 :

SUBJECTS
Marketing.
Small business -- Management.