- Published: New York : Delacorte Press, c2005.
- Year Published: 2005
- Description: viii, 326 p., [8] p. of plates : ill. ; 24 cm.
- Language: English
- Format: Book
ISBN/Standard Number
- 055380457X :
- 9780553804577 (hardcover)
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Where To Find It
Call number: 338.761 Vi
Available Copies: Downtown 2nd Fl., Pittsfield Adult, Traverwood Adult
Additional Details
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft's dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders' mantra: Do no evil.--From publisher description.
Reviews & Summaries
Community Reviews
Google no longer the Dark Side
As a reference librarian I've always heard a lot of distrust from my peers of the huge search company Google. Some say it has already replaced reference librarians. That's a load of nonsense-nothing can replace a good reference librarian, but she should use her tools with precision and Google is the most precise and useful of them all.
Vice's book traces Google's history all the way back to when founders Page and Brin met as college students. It details the amazingly precise page rank system that finds web pages that most others sites point to, the innovative and profitable advertising model that charges by the number of hits on ads, and the unusual work environment (including free gourmet lunches) that fosters creativity among the young and smart Googlers around the world.
If you want to find out how Google does it, pick up this book immediately. Reference librarians may especially enjoy it since it will restore confidence in the future of libraries, and coincidentally bring Google back from the Dark Side.
Vice's book traces Google's history all the way back to when founders Page and Brin met as college students. It details the amazingly precise page rank system that finds web pages that most others sites point to, the innovative and profitable advertising model that charges by the number of hits on ads, and the unusual work environment (including free gourmet lunches) that fosters creativity among the young and smart Googlers around the world.
If you want to find out how Google does it, pick up this book immediately. Reference librarians may especially enjoy it since it will restore confidence in the future of libraries, and coincidentally bring Google back from the Dark Side.
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