The People's Tycoon : : Henry Ford and the American Century

Locations
Call Number: 338.762 Wa
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	338.762 Wa	4-week checkout	On Shelf

Prologue: the legend of Henry Ford -- pt. 1. The road to fame. Farm boy ; Machinist ; Inventor ; Businessman ; Celebrity ; Entrepreneur -- pt. 2. The miracle maker. Consumer ; Producer ; Folk hero ; Reformer ; Victorian ; Politician -- pt. 3. The Flivver king. Legend ; Visionary ; Moralist ; Positive thinker ; Emperor ; Father ; Bigot -- pt. 4. The long twilight. Antiquarian ; Individualist ; Despot ; Dabbler ; Educator ; Figurehead -- Epilogue: the sage of dearborn.
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

COMMUNITY REVIEWS

Model T submitted by tbbrown76 on July 5, 2018, 12:36pm You can get it in any color you want. As long as its black.
Quite the character, innovator and person. His legend lives on.
Tom