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Creating Customer Evangelists : : how Loyal Customers Become a Volunteer Sales Force

McConnell, Ben. Book - 2003 None on shelf No requests on this item Community Rating: 0 out of 5

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Customer evangelism : a manifesto -- When customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme Doughnuts -- The high-flying solutionman : SolutionPeople -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : build-a-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.

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PUBLISHED
Chicago : Dearborn Trade Pub., c2003.
Year Published: 2003
Description: x, 214 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0793155614 :

ADDITIONAL CREDITS
Huba, Jackie.

SUBJECTS
Customer relations.
Relationship marketing.