Crossing the Chasm : : Marketing and Selling High-Tech Products to Mainstream Customers
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Locations
Call Number: 658.8 Mo
On Shelf At: Downtown Library
Location & Checkout Length | Call Number | Checkout Length | Item Status |
---|---|---|---|
Downtown 2nd Floor 4-week checkout |
658.8 Mo | 4-week checkout | On Shelf |
Includes index.
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PUBLISHED
New York : HarperBusiness Essentials, c2002.
Year Published: 2002
Description: xxi, 227 p. ; 21 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0060517123 :
SUBJECTS
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.