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Crossing the Chasm : : Marketing and Selling High-Tech Products to Mainstream Customers

Moore, Geoffrey A., 1946- Book - 2002 658.8 Mo 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: 658.8 Mo
On Shelf At: Downtown Library

Location & Checkout Length Call Number Checkout Length Item Status
Downtown 2nd Floor
4-week checkout
658.8 Mo 4-week checkout On Shelf

Includes index.

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Cover image for Crossing the chasm : : marketing and selling high-tech products to mainstream customers


PUBLISHED
New York : HarperBusiness Essentials, c2002.
Year Published: 2002
Description: xxi, 227 p. ; 21 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0060517123 :

SUBJECTS
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.