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The Cluetrain Manifesto : : the end of Business as Usual

Book - 2000 None on shelf No requests on this item Community Rating: 5 out of 5

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Power Shift in How Business and Customers Interact submitted by sVfGI7Glt2pz7GZgVB90 on August 19, 2020, 10:30pm Written in 1999, this collection of "95 theses" explains how genuine, global, person-to-person communication would remodel the way businesses interact with their customers. Through e-mail, message boards, and blogs (implied though not mentioned), the power behind information distribution would soon be stirring from that of large corporations to that of individuals – human beings.

Cover image for The cluetrain manifesto : : the end of business as usual


PUBLISHED
Cambridge, Mass. : Perseus Books, c2000.
Year Published: 2000
Description: xxii, 190 p. ; 25 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0738202444 :

ADDITIONAL CREDITS
Levine, Rick.

SUBJECTS
Internet marketing.
Electronic commerce.
Internet.