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Talking About Argus

The first resul ts f rom the price reductions and the intensive promotion and sales effort on the C3 line have been encouraging. We are increasing C3 production to meet the high current demand and our new forecast for the rest of the year. It is too soon to be completely sure that a higher level of C3 sales can be maintained, but we must meet our current demand as well as have cameras available for the increased forecast. Certainly the Sales Department is making and will continue to make an all-out effort to meet the new forecast. We may encounter a problem in 35mm camera sales later this year. Foreign cameras appear to be piling up in the inventor ies of the retailers, distributors and manufacturers. If this continúes, there may be some heavy dumping and price-cutting that could affect our sales. The new projector promotion, which started June 1, is off to a good start. This promotion is based upon free magazines with each projector. Projector sales in June have definitely improved over the rather disappointing results in several previous months. With the Christmas selling plan due to start in August, we can expect good projector sales for the balance of the year. COST IS OUR KEY TO SUCCESS We must not lose sight of the f act that we have increased our sales by reducing our prices. Even the projector promotion with free magazines is equal to a 5% price reduction. The only way that we can be successful with this strategy is to keep our costs under control. We should not mistake our increased activity for automatic success and good times. Our new competitive prices require that we make substantial increases in production without increasing our overhead. NEW PRODUCTS ARE MAJOR CHALLENGE Now that we are achieving improvement in the sales of our older products, our major problem is to get our new products into successful production. The M500 movie projector and the President still projector are making progress although we are still experiencing the annoying delays and difficulties that are a part of starting production of any new design. The Match-Matic movie camera is also making progress. The next big challenge will be to get our important new "electric eye" cameras, both still and movie, into production this f all. These cameras are vitally important to our future. We are now in a position to say that by maintaining the new higher level of sales on our current products, by meeting our schedules for producing our new products and by holding the line on overhead costs, Argus can recover from the poor start we got this year and look forward to a good year in 1960. It is up to every one of us.

Argus Product Wins Top National Design Award

Our Cinetronic Electric Eye Movie Camera has won the highly-coveted Industrial Designers' Institute (IDI) Design Award as one of the three best-designed industrial producís in the country. Our proud congratulations, loud and clear, go out to Har ley Earl Associates of Warren, Michigan, our designers - and more specifically to Messrs. Fred Hertzier, Ray Grosso, and Dominic Saparito of that company, and to Torn Heermans and Martin Renger of Argus, who also worked in the design development. The IDI Design Award has been given annually for the last eight years. As in the past, this 9th Annual Award was selected by outstanding members of various industrial engineering groups. Since no more than three awards are given each year, our Cinetronic Movie Camera places itself in an exclusive position among modern industrial designs. An award luncheon, cover ed by the nation's press, was held in Chicago on June 18th. Members of Harley Earl Associates were present to accept this outs tanding award. Our own Dick Wilson (see photo) was on hand for the presentation.

"operation Vacation" Takes Over At Argus With Varied Plans For Fun And Relaxation

Now, and during the coming summer months, Argusites will be on the ir merry vacation ways at home, on the road, throughout the United States, and even as f ar away as Europe. Plant shutdown and scheduled vacations are set for the last two weeks in July, starting the 20th. According to a survey of Argus families, 20% of us are planning to have a great time right here in Michigan, taking advantage of the beaches, lakes, and fishing in the Water Wonderland. Another 20% are staying in town to move into new homes, repair old ones, play golf. . .or just relax. But at the other extreme, Er ie Soderholm is enroute to Sweden, and Betty Towell is planning to visit the Is Ie of Mann and London. Florida, Tennessee, and West Virginia are some of the "you-all" spots slated for Argus visits; and Hollywood and Disneyland are the West Coast pleasure targets for others. On the East Coast, New Jersey, Pennsylvania, and the glamour of New York City are in mind for still others. Probably the most unusual vacation is planned by Will VanDyke and his wife, Betty. They're heading for Niágara Falls as "chaperones" for the 7 years belated honeymoon of "newlywed" friends. Wherever or however you plan to spend your vacations, we strongly urge you to do two things for sur e - pack up your troubles in your ole' kit bag, and have fun!

AND AWAY WE GO!

Sales Report

Merchandising Manager

Editor s Note: At work, no one knows a man better t h a n somebody who has worked closely with him. For this reason, we have asked Carlos Chapman to intr oduc e Jack Riggs , our new Vice PresidentMar keting.

When I first met Jack Riggs, I was struck by his ability to put a man at ease. It's always a little hard to get over the first hurdle of meeting new people, but Jack made it seem as if he'd known me for a long time. Af ter working with him for a little over two months, I am equally impressed by his ability to get things done. He's moved into his job quickly, thoroughly, and decisively. A native of West Virginia and a Business Administration gradúate of Marietta College in Ohio, Jack brings to Argus a wealth of sales and merchandising experience. He carne to us directly from Westinghouse where he served as District Manager for the ir Applianee Sales Co. in Detroit. In fact, Jack has enjoyed ten years of prestige and service in various

sales -marketing capacities. He is also a member of the Engineering Society of Detroit and Detroit Electric League. One of Jack's f irst achievements at Argus has won him the title, "The Solid Dollar Man." It was Jack who put the C3 back in the running against our competitors. He revitalized C3 sales with his "Solid Dollar Opportunity" program integrated with a special discount feature. It's this kind of sales and merchandising thinking that comes from a man who has worked in other industries and can apply his insight and experience to an industry such as ours. I was also delightfully surprised to learn that Jack is a team man. He has met and worked with most of the men in his área an, to a man, we find him cooperative and easy to work with. A part of his "easiness" comes from his great enthusiasm for the camera and photographic field. He feels there is a great sales potential in our industry. What with more and more people finding new leisure, he believes that cameras and photography can play a major role in giving people new interest and relaxation as well as giving them a way to express themselves personally.

If I can wind up this quick introduction with a couple of remarks off the cuff, Pd like to say that with Jack Riggs at Argus, we're not going to be taking a back seat to anybody in sales and marketing. All we need to do is keep giving him a quality product, and he'll give us quality sales.

Mark Your Calendar!

Don't forget the Argus Recreation Club Beer Picnic to be held at Germán Park on August 15 - 8:00 to 1:00 P.M. Admission - $1.00 per person. Tickets can be purchased f rom your Recreation Club Representative.

Jaycee Man Of The Year

Charles H. Clauson, Accounts Payable, received the Jaycee Man of the Year Award at a joint installation dinner dance held at the Elks Club on June 6. Chuck was presented a trophy (see photo) which he will keep for the next year. ín addition to his honor ary title, he has been elected to the Board of Director s of the Junior Chamber of Commerce. We're proud of you, Chuck!

In Memorium

We extend our sympathy to the family of Kenneth G. Hoyt, who passed away May 20 after a brief illness. Ken came to work in our Tool Room in March, 1956.

Argus C44 Used In Largest Flash Photograph In History

A sun-like burst of light from the Great Pyramid of Cheops on the rim of the Sahara Desert has produced the eighth in a series of Sylvania "Big Shot" photos . . . night pictures of large áreas illuminated by a huge number of flashbulbs. Nine cameras of various sizes, each loaded with a different type of film, were used to record the desert scene which includes both the Great Pyramid and the Sphinx. The Argus C44 was selected for the important 35mm color-slide version of the photograph because of its high precisión lens and its over-all reliability. Standing higher than a 40 -story building, the Great Pyramid covers nearly 13 acres. At the base each of its four sides is bigger than two football fields. To light this giant, it took a battery of 6,500 flashbulbs extending from the 450-foot peak to the foot of the Sphinx one quarter mile away. This light burst, powered by a series of synchronized circuits requiring 14 miles of wire, is equal to the light produced by more than 8,000,000 ordinary 60-watt household lamps. More than 2,500 persons witnessed this now-famous night shot, including officials of the U. S. Embassy and representatives of world news sources. The picture was engineered by a three-man Sylvania team, headed by photographic lighting engineer and technical director R. B. Marte nson, and including Otis R. Lail and Thomas E. McCarthy. Taken on the night of May 24th in cooperation with Popular Photography and the United Arab Republic, the photographic event climaxed a month of Pyramid-scaling preparations by the Sylvania team. They were assisted by a 20 -man crew of Egyptian workers. Joe Covello, widely known New York journalist, was the official photographer.

A 40-foot high camera platform stands dwarfed by the giant Sphinx and the Great Pyramid. Four thousand Sylvania Press 25 flashbulbs were used to illuminate the Pyramid; twenty-five hundred more illuminated the Sphinx, camel caravan, and Egyptian temples and tents that appear in the "Big Shot."

About The Cover

The Egyptian cameraman shown on our cover is shooting with our C44 while astride a camel. A LIFE picture story features the "Big Shot" photograph.

Teamwork, Ingenuity, Quality = Tool Engineering Department

Our Tool Engineering Department works as a team, creates unique tooi applications, and aids us in making quality products at the lowest possible cost.

So a new Argus product has been planned and designed. On paper, it's rèady to go into production. The next question is: "How do you get it produced economically and with quality?" A large part of the answer lies with the Tool Engineering Department. Part prints for the new product are sent to this department where Chief Tool Engineer George Harden and his teams of experts review them, analyze them, and then determine how best to make the product. A Purchase-Make decisión is made at a meeting of members of the department and other department heads. This decisión determines wh at par ts can best be purchased f rom outside suppliers and what parts require special tooiing. At the same time, the gaging of each part is reviewed carefully to make sur e the necessary quality will be maintained. Some tools cost as high as $25,000 and, at these prices, the department is always looking for ways to cut cost corners and still come up with a quality product. If the making of a part requires special tooiing the Tool Engineering Department designs the tools to do the job. It is her e that the special skills and ingenuity of department team members come into play. For example, the camera setting graduations on thin walled parts are usually engraved at great expense, but Al Bethke, in cooperation with one of our suppliers, developed a process and tools that now precisely mark these parts during the machining operation- saving a number of operations and reducing cost.

Many of the department's unique tooi designs have gained national recognition in many nationally known tooi engineering magazines. The Tool Engineering Department also writes the processes and routings for all operations that produce the parts, including assembly. These engineering "road maps" guide the performance of all operations involved in putting together an Argus product. To say the least, these "road maps" influence schedule, budget, work-time, and even help determine market price for each product. Throughout its function in the company, the Tool Engineering Department has enjoyed a long reputation for getting a quality job done at the lowest cost. As Al Bethke puts it, "Many times the tooiing and equipment necessary to build a product are standard pieces, but we' re always looking for new ways to do the job more efficiently and at less cost. Then, we conjure up a plot." The plot he spe aks of may range f rom a machine for generating scallops in knobs to a precisión gage that measures hard-to-get dimensions. The wealth of engineering experience in the department reaches as high as twenty-five years, but this is only part of the story. The ideas and concepts put into practice suggest a creativity that can come only from people who have developed the ability to think and work imaginatively.

By designing these fixtures and die sets (upper portion of photo) for use with one air press, the Tool Engineering Department reduced the assembly area for producing these parts (lower portion of photo) to one station area, cut tooiing costs in half, and eliminated operator fatigue and human error.

The tooi engineering department designs and specifies the equipment and processes . . .

To make the parts . . .

That form our prouducts . . .

Congratulations To Argus Graduates

High School Graduates

Scholarship Winners

Be Prepared To Save A Life

With hot, summer days f ast approaching, many of us will seek the cooling pleasures of beaches and lakes. At any time, however, in or out of the water, any one of us might be thrust into an emergency where the use of artificial respiration can save a life. We all wish that drownings and accidents would never happen, but we owe it to ourselves and our fellowman to be prepared to save a life through artificial respiration when we are faced with such a vital emergency. We can be prepared by learning and practicing the following basics of artificial respiration as outlined by the Washtenaw County Chapter of the American Red Cross. IT IS ALL IMPORTANT THAT ARTIFICIAL RESPIRATION BE STARTED QUICKLY

FIRST: Position of the Subject: Place the subject in the face down prone position. Bend his elbows and place the hands one upon the other. Turn his face to one side, placing the cheek upon his hands. SECOND: Position of the operator: Kneel on either the right or left at the head of the subject, facing him. Place the knee at the side of the subject's head close to the forearm. Place the opposite foot near the elbow. If it is more comfortable, kneel on both knees, one on either side of the subject's head. Place your hands upon the flat of the sub j eet' s back in such a way that the heels lie just below a line running between the armpits. Your fingers should be downward and outward. THIRD: Compression phase: Rock forward until the arms are approximately vertical and allow the weight of the upper part of your body to exert slow, steady, even pressure downward upon the hands. This forces air out of the lungs. Your elbows should be kept straight and the pressure exerted directly downward on the back. FOURTH: Position for expansión phase: Release the pressure, avoiding a final thrust, and commence to rock slowly backward. Place your hands upon the subject's arms just above the elbows. FIFTH: Expansión phase: Draw his arms upward and toward you. Apply just enough lift to feel resistance and tensión at the subject's shoulders. Do not bend your elbows, and as you rock backward, the sub j eet' s arms will be drawn toward you. Then lower the arms to the ground. This completes the full cycle. The arm lift expands the chest by pulling on the chest muscles, arching the back, and relieving the weight on the chest. The cycle should be repeated 12 times per minute at a steady, uniform rate. The compression and expansión phases should occupy about equal time; the release periods being of minimum duration.

Wedding Bells

MAUREEN O'DONNELL AND FLOYD RICHARDS, JR. WED IN MORNING CEREMONY Maureen O'Donnell, daughter of Mr. and Mrs. Joseph O'Donnell, exchanged wedding vows with Floyd Richards, Jr. in a morning ceremony at St. Thomas Church in Ann Arbor on Saturday, May 2. The bride was attended by her sisters, Mrs. Marjorie Müler as brides - maid, and Patty O'Donnell as flower girl. A brother, Terry, was ringbearer. Don Roos served as best man. A reception was held in the K of C hall in the evening before the couple left for a honeymoon in Florida. (Maureen is the daughter of Joe O'Donnell - Final Product Control.) BARBARA SMITH AND RAYMOND MOLLISON UNITED IN MARRIAGE Barbara Smith and Raymond Mollison were married Saturday, June 13 at St. John's Church in Ypsilanti. A wedding breakfast was served at the bride' s home following the ceremony. Barbara, a Junior at Eastern Michigan University, is the daughter of Don Smith - Engineering. The gr oom is f rom Detroit.

GEERLINGS-WATTERWORTH WEDDING HELD IN PRESBYTERIAN CHURCH Mary Jane Watterworth became the bride of Edgar Allen Geerlings on Saturday, June 2 in the First Presbyterian Church. The bride' s parents are Mr. and Mrs. M. E. Watterworth of Linwood Avenue, and Mr. and Mrs. A. R. Geerlings of Zeeland, Mich. Mrs. D. A. Bingel served as her sister 's matron of honor with her daughter, Suzanne Bingel, as flower girl. Howard J. Geerlings performed the duties of best man for his brother. A reception in the Curtís Room of the church followed the ceremony. The couple will reside in

Mt. Pleasant following their honeymoon in Northern Michigan. The bride is the daughter of Fran Watterworth, our plant nurse.

Family Circle

Born April 28 Weight 6 lbs. 14-12 ozs. Father, Ralph Merrell - Service Mother, Merriem, formerly worked in Service Dept. DEBORAH LYNN HAWORTH Born May 13 Weight 6 lbs. 14 ozs. Father is Donald Haworth of Maintenance . MICHELLE DENISE MASSEY Born April 18 Weight 7 lbs. 5-12 ozs. Father, Orville Massey, Machine Shop. Mother, Shirley Massey, formerly of 75 Camera Assembly. Arnold Macdonald, District Sales Manager in the Boston area, is the father of a baby boy born June 4, weighing 8 lbs. 2 ozs. Sorry we don't have the baby's name as we go to press.

Born June 11 Weight 6 lbs. 12 ozs. Grandmother is Sylvia Nicholson, Camera Assembly. TERRI LYNN NABB Born June 12 Father, Harold Nabb, Lens Grinding LEE DAVID WETZEL Born June 16 Weight 8 lbs. 3 ozs. Father is Bill Wetzel, Jr., formerly of Engineering Bill Wetzel, Sr., Model Shop is proud of his first grandson. RICHARD BRADLEY CLAUSON Born June 13 Weight 6 lbs. 10-12 ozs. Father, Chuck Clauson, Accounts Payable, has two other children - both girls.

Loyal Crawfords Celebrate 25th Wedding Anniversary

Skinny (Loyal) Crawford and his wife entertained approximately 100 guests at a reception held at the Moose Lodge on Friday, June 19. A buffet dinner was followed by a mock wedding in which Skinny portrayed the bride and his wife the gr oom. We under stand it was a "riot", and guests also enjoyed the dancing which ended the gala af f air. (Skinny works in Tool Engineering)

Sports Review

Final Bowling Standings WOMENS' LEAGUE Won Lost Lucky Strikes 78-12 49-12 Big D's 69-12 58-12 Argusettes 68-12 59-12 High Individual Game - Evelyn Geiger 221 High Individual Series - Evelyn Geiger 530 MEN'S BOWLING The annual Men's Night Shift Bowling Banquet was held this year at Farm Cupboard, with plenty of food for those who attended. The American Auto Accessories team, with Gene Rohde as Captain, were the League Champions. Men's Golf WEDNESDAY LEAGUE Points 1. T. Loy 43 N. Bandrofchak 2. G. Rogers A9 P. O'Neill 3. W. Armstrong 4Q D. MacPherson 4. J. Kerns 37 J. Jacksy 5. M. Howe QtG. Conn 35 6. H. Hall 32 H. Hale THURSDAY LEAGUE Points 1. R. Moor e - J. Fraser öö 2. G. Rossbach .R T. Spitier 3. R, Bullis 44 B. Betke 4. J. Thompson L. Schwanbeck 5. R. Isaacson g J. Borgerson 6. N. Navarre 03 R. Leggett NOTICE The Men's Golf Banquet will be held at Morey's Golf and Country Club, Milford, Michigan, Saturday, August 29, at 6:30p.m.

Argus Eyes

Published every other month for the employees of Argus Cameras and their families Coördinator - DOROTHY HAARER REPORTERS: Machine Shop - DOROTHY LIXEY, Purchasing - EDNA RACICOT, Timekeeping - BETTY SHATTUCK, Maintenance - TOM WESTFALL, Engineering - KAY WALKER, Manufacturing Engineering - HÉCTOR HAAS and CAROLINE BANNAN, Toolroom - BILL FIKE, Accounting - CAROL WHITE, Service - THELMA BURKE, Suggestion Office - ART PARKER, Camera Assembly - THRESSEL CONLEY, Sales - LOIS HOWELL, Paint Shop - ETHEL HUFFMAN, Night Shift - C ONRAD GANZHORN, Shipping - MARY JANE ALEXANDER. Feature Writers: Clint Harris, Don Crump, Andy Argus Photoprinting: Jan Gala Photography: Jan Gala MATERIAL MAY BE REPRINTED WITH CREDIT TO ARGUS EYES

Argus Cameras

División of Sylvania Electric Products, Inc. ANN ARBOR. MICHIGAN Return Postage Guaranteed Donald Crump 366 Pinewood Ann Arbor, Mich.

Sc 561, P. L. R. U. S. POSTAGE P A I D Ann Afoot, Michifn PfmH No. 59f

Sylvania March Of Progress Continues

"The Play Timer, " Sylvania' s spanking new 7-transistor portable clock radio, has just hit the market. Weighing only three pounds and featuring outstanding Sylvania styling and engineering, "The Play Timer " boasts peak performance with advanced printed circuitry. The seven tiny transistors complement its compact, automated chassis which produces 14 watt of audio output. lts power ful performance provides high volume and minimum distortion. It also features an automatic wakeup and sleep switch; easy-to-operate up-front controls; a built-in ferrite rod antenna; a genuine steerhide case; and an adjustable carrying strap. lts tuning range is from 540 KC through 1620 KC, and it uses "C" size flashlight batteries for up to 500 hours of playing time. sSf "The Play Timer " is available in luggage tan or in a smart, outdoor, Sylvania ModernDay color.

FURNITURE OF THE FUTURE HAS BUILT-IN ILLUMINATION Imagine your bedroom warmly and pleasantly lighted without standing lamps, table lamps, or wall and ceiling fixtures, and you've imagined yourself into lighted furniture and the "Home of the Future. " This is just what Sylvania Lighting Products has done in cooperation with Drexel Furniture Co. The only difference is that they've transformed this imagined picture into a striking reality. The new, lighted furniture- created especially for the mas ter bedroom of the Monsanto "Home of the Future' ' in Disney land- features Sylvania Panalescent lamps decoratively placed in shelves of a hanging-wall wardrobe and Sylvania Line fluorescent lamps mounted in the bed headbord, wall vanity, and a unit of the wardrobe. Through electroluminescence- the excitation of certain phosphors placed in an electric field- the Panalescent lamp, only .025 of an inch thick, produces light over the entire surf ace of the panel. Each lamp has an estimated 30,000 hours of useful life with no appreciable drop in light intensity. The lighted bed provides general room lighting as well as direct illumination for in-bed reading. Duplicate models of the new lighted furniture- called "the ultimate in functionality and aesthetics"- were pre-viewed by the home furnishings trade at the International Home Furnishings Show in the Merchandise Mart, Chicago, the week of June 15th.