Here are some returns on one of the roughest games we've come across: a. One American worker
killed or crippled every four minutes; b. One injured every 16 seconds; c. Forty million man-days a
year lost through industrial accidents in this country. How many of those people ever stopped to
figure the odds against them when they were about to take a risky cut? We bet you - any stakes you
name at 1 , 000 to 1 - that not one of you has ever heard. ... a machinist without his goggles say;
"F 11 bet my eyes no splinter will hit me." ...a worker in a rush say f 11 bet my fingers
I can fix it without shutting down. " ...a reckless driver say: F 11 bet my life he'll pull
over bef ore I do." Why don't people look at it that way -- the realistic way? Because nine
times out of ten we' re too busy figuring howmuch attention, admiration, or amazement our daredevil
act will arouse in others. Everybody likes to show off, but the next time you feel the urge, try one
of these little verses for size -- while you still have a choice:
Paul the Proud Here lies Paul who once was Proud, Now his haughty head is bowed. "White
showiné off bei ore a friend I slipped - and came upon tny end
Harry the Hasty Here lies Harry, known as Hasty, Upon his face a pallor pasty. "I tried to
show that I was f ast - That's why my Ufe has hurried past."
AMERICAN y HEARTWEEK FEBRUARY 10-16
Laura Lonelyheart Here lies Laura Lonelyheart Who wishes for another start. "I wanted
nothing but attention And et it at this host's convention."
Butch the Bully Here lies Butch, once called the Bully, With muscles that were padded fully.
"I tried to prove that I was tough - So now I'm ectoplasmic fluff."
Burton the Uncertain Here lies Burton, the Uncertain, Raising heil, he dropped the curtain.
"Proving I was big and brave, I dug myself this lovely grave."
Recreation Club Planning Gala Valentine Dance On February 9
The American Legión Hall, on South Main Street, will house the merrymakers on Saturday
night, February 9. Br ing your guest, and another couple, if y ou wish, and dance to the heavenly
music of Joe FoderTs Orchestra. There will also be refreshments available.
The members of the Recreation Club have gone all out to provide a good time for you. So - Come
on, letTs all get out and enjoy the Valentine Dance. Your club card admits you, your guest and
another couple. - See You There -
The streets may not be paved with gold, Nor does money grow on a tree. Oh, but what a treasure we
possess- The blessing of being FREE! We do not fear nor suffer, Our laws are just and fair, We donTt
need propaganda - The evidence is there! On every street --in every town - Each man may pause to
pray Without fear of persecution In his own chosen way. Opportunity is our birthright; The tiny tree
may grow quite tall; For this is The American Way of Life- The greatest way of all! . _
Read on The Original Amateur Hour Program by TED MACK - - -
It's a boy for the Dick Fosters. Master Bruce Foster arrived in December, and f rom all
indications, he intends to liven the household. The new tax exemption for Shirley and Dick Hartman
is a girl. Shirley used to work in the Tabulating Department, but will now be busy at home with
Diana Kay. Little Linda Lee Adams just received a belated Christmas present. Her baby brother,
Donald LeRoy, arrived two weeks ago. Their proud Pop, Don Adams, and their Grandpa, Ted Adams, are
both employed in our Machine Shop. Ivis and Cecilia Allen named their new little boy Mark James
Allen. Cecilia was a member of our Purchasing Department. The daughter of Marine and Clyde Anderson
is so new that the little gal didn't even have a name when the paper went to press. Clyde, who works
in the Machine Shop, can hardly wait until he gets his off spring home.
Argus Eyes is published for the employees of Argus Cameras, Inc. and their families. It is
intended to be a means of friendly communication between them, and toprovide a reliable source of
information concerning the company's business. Beverly Bullis of the Personnel department makes sure
that news is gathered and that pictures are obtained and arranged in readable fashion for
publication about the lOth of each month. Charles A. Barker, "Jimmy" to all, is Art
Director and Art Consultant. The profiles are done by Harry Rookes. Sam Schneider of the
Photographic Department furnishes pictures. Reporters for this month' s Argus Eyes were: Jim
Meidrum, Babe Peterson, Jim Rohrbaugh, Art Parker, Jr. , Joe Brahm, and Irving Halman.
"That's funny, I usually hear voices over the phone, this one is different. " The
bright-eyed cherub above is Janey North. She had just looked over the toys Santa left when her
mother, Jean North, of Optical Assembly, snapped this picture.
Meet The Bennett Family
This is Harvey Bennett's wife, Ruth, and their four month old daughter Cheryl Lynn. Miss Cheryl
Lynn is a much talked about little gal. After seeing her, we know why her Dad does so much
Reviewing Argus Progress
A survey taken since Christmas has indicated that the dealer' s inventories of Argus cameras and
projectors are at a low level as a result of a busy Christmas season. This is very important because
three years ago even though the Company had a very active Fall business, the dealers had a poor
Christmas which resulted in a very poor first quarter for Argus. Our shipments to dealers were at a
high level all during 1951. More important, however, sales f rom the dealers to the customers during
the entire year were similarly level. This survey has been confirmed by the heavy demand for Argus
products since the beginning of 1952. Materials for cameras and projectors are going to be the
controlling factor of production during 1952. The picture for the first quarter, which ends in
March, is clear. We will maintain our present rate of production. The governmenthasnot, however,
established the allotments for the second quarter. Substitution Program Progressing Rapidly Much
work is now being done on our substitution program by the Engineering and Purchasing Departments.
Norm Symons of the Purchasing Department has been in Europe for nearly three months. During this
time he has established contacts with suppliers and has ordered someof the critical aluminum and
brass parts for which substitutes are not practical. We are hopeful that the combination of
substitutes and European parts will make up for any decrease in critical material allocations . Our
new camera, the Argus A4, which is due to be produced later this year, has been designed to use a
minimum of critical materials. As many of you have noted, the progress in our government contract
production has been steady. The final steps in the Plant II rearrangement schedule are dependent on
the completion of the Blocking Department move. The current Blocking Room will then be used for the
Centering Department. Af ter the Centering Department moves, we will move Coat ing into its new
location, and transfer Glass Cementing into the room now occupied by Centering. The rearrangement of
the Cleaning and Inspection Department will be the last major move. New Benefit Program Nearing
Completion During the past several months we have been busy gathering the
sary information to place the proposed fringe benefit and pay policy adjustments into effect.
Discussion with the Wage Stabilization Board has indicated that some of the changes can be put into
effect at a relatively early date. Other items will take a somewhat longer periodof time to gain
approval f rom the Board. The Wage Stabilization Board has recently published its regulation
concerning health and welfare plans. This regulation applies to the proposed changes in our group
insurance program. This regulation will allowthe following improvements which we are requesting 1. A
$500 increase in life insurance c ove rage. 2. Sickness and accident benefits made payable on the
first day of disability caused by an accident or requiring hospitalization. 3. Up to $12 a day for a
maximum of 70 days for hospital room and board for both employees and dependents . 4. Improved
hospital extra -charge benefits. 5. $4 a day "physician in -hospital attendance" benefits,
up to a maximum of $175. 6. A $175 maximum surgical fee benefit schedule. The rearrangement in Plant
II could not have been made possible without the fine co-operation of all the people involved. I
would especially like to single out those in the Blocking Department for recognition of their
cooperation in making the change. These people have been exposed to a greater degree of change than
those in the other departments. In f act, the complete process of blocking and unblocking a lens
tooi has been changed f rom oven heating to induction heating. Induction heating is the heating of
lens tools by use of a high frequency electrical magnetic field. The complete change of process has
made it necessary for all operators to become familiar with the newest techniques. There has been a
very substantial investment made in this new equipment. The investment, however, could never have
been made worthwhile without the fine response of those concerned. This is an example of what can be
done with the latest equipment to make the company stronger and better able to meet competition in
the years ahead. I know that those of you in other departments who may be faced with the same
situation will als o give y our wholehearted cooperation
Argus Hobbies Gun Stocks And Bullseyes
Harold L' Esperance' s display of guns and handmade stocks attracted much attention from
prospective Argus deer hunters shortly before the season opened. In the picture above, Harold is
shown with his hand on an Enfield deer rifle. Directly in front of the Enfield is a Springfield deer
rifle. A blank unfinished stock is als o shown. Harold, a gage inspector in receiving inspection,
has been making stocks for over twenty years. He started as a youngster when he f ound that
manufactured guns and stocks were too expensive, and f ound that he could make his own f ar more
cheaply and get considerable enjoyment from the hobby too. When starting on a project, Harold buys a
rough stock, usually birdseye maple, selected for the beauty of the grain. He then hand carves the
stock, using the carving tools shown in the picture. The stock is shaped according to his own design
or to the design of a famous stock-maker and designer. Harold uses the designs of Alvin Linden, a
famous stockmaker and designer. He is now working on birdseye maple stock selected from over 1500
pieces for the beauty of its grain pattern. This will be hand shaped and fitted and inlaid with
ebony. The complete project will take in excess of seventy hours to complete and the finished stock
will be worth ar ound two hundred dollars. Although the completed pieces demand quite a high price,
never sold one, although he has given away a few as presents. His interest in guns does not stop
at stock making. He is an expert rifleman and in 1948 took third place in a field of 2700 in the
Hearst Trophy Competition which was held at Olympia Stadium in Detroit. He is a life memberofthe
National Rifle Association and an officer of the Ann Arbor Rifle Club. Mrs. L' Esperance shares her
husband' s interest in rifles and is also a member of these organizations .
Argus Boys In Service
Chuck Murphy, of Service Department, has received his "greetings" f rom Únele
Sam. He will leave for active duty within the month. Denny and Ruth OTHare have had their son, John
"Pat," home with them for a two week furlough. Pat was employed in the Machine Shop prior
to his enlisting in the Army last summer. Denny informed us that his son leaves for Seattle soon,
and expects to be shipped to the Far East. Cari OTDell, of Final Inspection, joined the Army Air
Force. He left the early part of January. Clifford "Kip" Swanson is still in Japan. In a
recent letter, he said that he was assigned the responsibility of arranging for the Christmas party
for his group - from food to decorations, and that every one had a good time. He also said to say
"Helio" to all his friends at Argus. Herb Sautter stopped in for a visit
while he was home on leave this month from his southern station. He looked like a million dollars
in his neat navy blues.
Between The Deadlines
Harry Rookes has come up with the rather fantastic story of a bear in the near vicinity of his
home. Harry, are you certain, or could it have been that very good punch you served on New Year's
Eve, which was a little bit too potent? tfOur Texas GalM Eleanor Logan and her husband have entered
a square - dancing class here in Ann Arbor. Alter the first session , Eleanor states, they Msho
nuffM make it a strenuous art up here. It seems that Joe Wright is being seriously threatened with a
law suit by one Jerry Patterson. Jerry definitely states that Joe backed his stake truck into his
(jerryTs) panel job. Better settle out of court, Joe. In the past few weeks Bob Schleicher has
enjoyeda"Hossier Homecoming. " There are now two of Bob's former college chums of
Tri-State College working for Argus. Away For The Holidays Mary Hamlin spent the holidays visiting
her family in Pasadena. While there, she enjoyed the Tournament of Roses, the Rose Bowl game and the
well-known California smog. Mary found, on her return f rom California, that during her absence
Optical had been re-organized and painted. Bernice Moore spent Christmas in Kentucky. Her daughter
Jean returned to Ann Arbor with her to enter school here. Others who traveled out of the state for
Christmas were Juanita Tweedy, who went t o Columbia, Kentucky, and Bette Powell , who j ourney ed
to Indiana . Mike and Ethel Sinelli are stay-athomes - and why not? They just moved into theirnew
home last month. We hope that housewarming party isn't too f ar off. Lorraine Devlin is just now
getting settled after choosing the Christmas season to move to her new residence in South Lyon.
Moving and preparing for the holidays had her in quite a dither. Evelyn and Marvin Geiger also chose
this time to move.
Andy Visits Our New Ad Agency
Ever since I saw the "new style" Argus ads at Christmas time in the Saturday Evening
Post and This Week, Fve been anxious to drop in on our new agency, Young&Rubicam. Finally made
last week, and believe me, it's quite an operation. Sam Potter , vice-president in charge of
Young & Rubicam' s Detroit office, takes personal charge of the Argus activities, so he showed
me around and explained the hundred or more things that have to be done before our selling story
gets across to the people who buy the things we make. To do the job, we now have at our command all
the facilities of the second largest advertising agencyin the world. These include a nation-wide
research organization--originally foundedby Dr. George Gallup, talent ed writers and artists both in
Detroit and New York, know-how in retailing and public relations, and wide experience in the camera
field gained during the years that Young & Rubicam produced Ansco advertising. 1 PART
INSPIRATION 10 PARTS PERSPIRATION Ads don't just happen--they come out of hard work and long hours.
First of all, Young & Rubicam takes a close look at the people who buy cameras, and may buy an
Argus camera. Who are they? What magazines do they read? What will urge them on to a camera
purchase? What features will help them decide on an Argus All these and many more questions were
answered in consumer interviews before Young & Rubicam started the first of the new Argus ads.
Long hours of thinking and planning follow along to write the ads, plan the art and decide when and
where it will be published. Behind this is the goal of telling more of the right people about Argus
products at the lowest possible cost.
And it looks like we' re off to a flying start for 1952. Because cameras are a bought by all
kinds of people, we' re ; out to reach a total audience of 80 million prospective Argus owners!
Since most cameras are bought for special occasions such as Christmas, graduation, vacations etc,
we' re planning our ads on a seasonal - heaviest at those times when the greatest number of people
are ready to buy. Our ads this year will be aimed at the big "able to buy" reader
audiences of Life, Post, Colliers' and Look. The ads will feature our products specifically, leaving
the job of selling photography in general to Eastman 's and Ansco's film departments. WHY ADVERTISE
NOW? All of these Young & Rubicam ideas made good sense, and made me feel pretty good about
Argus sales (and profit) prospects for the future. But one thing still bothered me--why spend money
for advertising now when we can't make enough cameras to fill the orders we have? Well, Young &
Rubicam had the answer to that, they just pointed to some companies that thought they were so solid
they didn't have to advertise-JPears Soap, Sapolio, and a few others I never heard of. Not so many
years ago, though, these were big organizations until they relaxed their selling effort. Our solid
advertising program today is not only aimed at immediate results in selling prospects, but at
building our name and reputation to insure continued high sales five, ten and twenty years from now.
When I left the agency office, the Plan Board was in session starting the ideas rolling on a new
Argus selling message, one of the many we' 11 see in the top national magazines in the months ahead.
As for me, everytime I see one of those ads, it will remind me that Argus really means business
--now and for the future.
QeitUuj. Ready %ai Ah. AiajíU Jé. . .
-Y & R maintains a staff throughout the nation that goes into people's homes to discover
preferences, determine market potential. Research points out the kind of selling approach that sells
more Argus cameras.
Merchandising director Bob Morenz questions anArgus dealer. Constant checking with dealers helps
the agency find why some products sell while others fail, which sales points are strongest, which
counter displays are most-wanted.
Preliminar y conference of the Y & R Detroit staff assembles information found by research
and merchandising activities, determines the sales points to be stressed in ads. New advertising
campaigns are brought up with the Plans -the top men in New York.
fèuildlncf AnfU Salea Afeéáaped. . .
Scheduling is handled by Torn M aynard, media director, and Errol Lyon, traffic-production
manager. Together, they fit a proposed schedule to the Argus budget and work out a basic list of
magazines in which ads should appear to reach most prospects for the things we make.
Copy men BobHigbee and Jerry Darrow work out copy approaches that use information from research
and merchandising. Copy men in New York also work on the Argus account, and the best ideas f rom
each source are selected for a campaign.
Art director Claude Streb lays out an ad, follows copy approach and creates pictorial effects to
make the ad a real "salesman. " Layout and copy are submitted to Argus Sales and
Advertising departments, the ad is completed, and soon we and 80 million prospects will see the
The Argus bowling league is enjoying its most hectic title chase since its inception ten years
ago. With the schedule more than half complet ed, three teams are battling for the leadership of the
league. The current league leading Paint Shop five is holding a slender one game lead over the Ten
Pins and Quality Controllers. The leaders are finding the title road quite bumpy this year. In the
past few seasons this entry had comparatively smooth sailing and usually had the title wrapped up
early in the schedule. Perhaps this year we shall have a new champion of the league. It has been the
overall balance of the Controllers that has kept this team in the challenging position. This team
has the highest average of the league and should prove real troublesome in the concluding weeks of
the seas on. The Ten Pins have kept rolling at a fast clip mainly through the efforts of the
dependable Ernie Billau and the clutch bowling of their southpaw ace Mei Bahnmiller. The surprise
Tool Room five continued to stay close to the leaders despite the fact that their team average is
not too high. In the past few outings it has been the bowling of BillFikewho hasfurnished
thenecessary spark to have a winning combinat i on. In fifth place the Engine Ears are fightingtoget
into a challenging position for a stretch drive to what they hope will be the coveted league title.
Even though this entry is now at the 500 mark, they have proved themselves capable of working over
the league leaders. In their two meetings with the Paint Shop the Engine Ears have taken six of the
eight points. In their last set-to the contenders with Ed Zill showing the way shellaced the leaders
in their first two games. It appeared likely that the mechanics would record a sweep of the four
points, but in the last frame the Paint Shop recovered with a whirlwind finish to salvage the last
game by the slender margin of two pins .
In the weekly prize winning, Dick Guarino and his Planning team went on a pin spilling spree to
gain those prizes. Dick had a very scintilating 625 series while his team mates chipped in to help
set a record break - ing 2740 three game total.
Argus Quintet Wins Opener By 36-13
The Argus basketball team opened its season in a very impressive manner when they defeated
Edwards Brothers by the top-heavy score of 36-13. Our team took the lead in the opening minutes of
the game when they made good on their first three chances f rom the f ree throw line. Fr om this
point on, the Argus quintet kept increasing its margin until the final whistle. The practice program
that the squad has had prior to their league opener paid off handsomely in the overall performance
of the players . Carlos Chapman, former University of Rochester sharpshooter, appears to be the
nucleus around which Coach Terry will build this aggregation. Carlos, and Jim Cooprider seem to be
an ideal combination in advancing the ball and setting up the scoring pattern. Each is talented in
the art of dribbling and ball handling which is so necessary for a team to show any scoring punch.
Bob Van Natter, who was late in reporting for practice but is rounding into playing condition
rapidly, should serve well in playing the pivot position. Coach Terry seems to be well f ortif ied
at the f orward positions where he has Harry Bates, former Dexter standout, the f ast breaking
ball-hawking Red Shankland, the steady heads-up playing Don Crump, and the rebound specialist Marvin
Bill Courtright,the golfingmaster, turned in a sparkíing performance in the opener and can
be used at a forward position or can take over the duties of the pivot. Johnnie Parks can be used at
eitherguard or forward as can the small but dynamic George Bock. Jim Fraser of St. Thomas fame did
not play in the opening encounter because of nis taking over the coaching duties when Coach Terry
was unable to be present. The red head did a very commendable job, but should prove even more
valuable as a play er.
Liberty Inn Team Leads In Ladies' Bowling League
The first half of the 1951-52 bowling season for the Argus Ladies League is over, and the second
half should be interesting to watch with Liberty Inn in first place, Bluefront trailing by two
games,andEarleTs HiSpeed trailing by three games. Following these three tip teams are Card and
Camera and Liberty Food Lockers. Anything can happen to these five top teams. High team and
individual scores have remained the same for several weeks but they have been raised in seasons
past, so watch the bulletin board for changes. Five teams, Liberty Inn, Card and Camera, A&V
Root Beer, Erle's HiSpeed and Liberty Food Lockers are going to the state tournament at Muskegon in
Maren; besides the bowling team event, all entered singles and doubles plus a sixth person for each
team to fill the doubles. The City Tournament begins in February. If the past seasons are any
indication - this league should be well represented.
The Service Department Christmas party, with goofy gifts and potluck lunch appears to have been
lots of fun. Here they are resting after that huge lunch.
Argus Cameras, Inc.
ANN ARBOR. MICHIGAN Return Postage Guaranteed Wilffiot Gray 306 Maple Ridge Ann Arbor, Mich.
Sc 56, P. L. R. U. S. POSTAGE P A I D Ann Albor, Mlchifan PfwU No. 596
Girvan's Photo Corner
, , ■ _ , i Clip and save in Loóse Leaf Notebook to build a Photo Manual i MAGIC FLASH
EXPOSURE FORMULA -3Ms issue was to be devoted to film and exposures but the main question just now
seems to be flksh photography so we will go into that first. ' VjTftis type of photography is very
easy and you can get exactly the same results as the ■ 1 expert once you master the simple formula
of "GUIDE NUMBER DIVIDED BY DISTANCE , i EQUALS THE f OPENING." , i The inexperienced
photographer becomes confust when he tries to read the many words , of advice and information that
the bulb, film and camera manufacturers give him. Argus goes to great lengths in the instruction
books to explain flash exposures but as we ' 1 all know the book is always T'somewhere else"
when we want it. The same thing applies to ' 1 the instruction sheet that comes with almost all
film; it is usually thrown away with the empty ■ ' cartón. The one source of information
that is always available when we are going to take , i flash pictures is that supplied by the bulb
manufacturers - he prints it on the bulb wrapper, ( , so let's try to solve the problem by using
that formula. This formula, or one similar to it, is on all bulb packages. This is f rom the General
' Electric, SM type. ■ ! 1 "b&tSp I 2o-32 1 4- 1 -i25 IchS-a I l25!mibll00 W ) 57 1 I
1200 1250 1 65 I 90 I 130 45 1 i It covers 90% of the information you need to take good flash
pictures and the other 10% ■ 1 is in the explanation as to what "film speed rating"
means. All films have many i 1 istics, one of which is the degree of sensitivity to light. A normal
negative may require a i one jsLcond exposure with one film and four seconds with another. It is
enough for us to , i kncw atad to remember that Plus X or Supreme film is in the 20-32 film speed
class and , SupWXX or Superpan Supreme (fast films) in the 40-64 class. The next question is,
"what shutter speed should I use?" That takes a lot of ' ing so for the beginner, let's
say 125 second (130 for C3) for all flash bulbs. If your ' 1 camera has an F-M button at a later
date. i 1 We now know what the film speed rating is and that we are going to use a shutter speed , i
of 125 (130 for C3) and the next step is to set the f opening. This is where the "GUIDE ( ,
NUMBER DIVIDED BY DISTANCE EQUALS THE f OPENING" comes in. To find that mysterious number we
have to draw a line from the film speed rating through the number under it. Let's say 20-32 as we
are using Plus X film, (note line in chart below) 125 second falls in the time bulb 125, 150, 1100
range. We will now draw a line ■ 1 from that group through the number s opposite it. (note ....
line in chart below) ■ i When that is done, we have the LINES CROSSING at 80, and that is the
guide number. , ' I FILM SPEED I on! oo I ,n c, I ön ioc I I ' , RATING 2op32 0-64 80-125 QmQm
A l25?eiBffi lAOQ" f 5 - ' 1 1200, 1250 6fi 90 130 45 , If we had used a different film and a
different shutter speed, the lines would have crossed ' in another block but WHEREVER THE Y DO
CROSS, YOU HAVE YOUR GUIDE NUMBER. For ' 1 instance, Kodachrome A at 125 would give you 57. i JVou
now know the guide number for that film bulb and shutter speed. To find the "f" i ,
ope6ing simply divide the number by the distance from camera to subject and you have the , ,
"f" xigëning. ( For example you decide that to get the picture you want you should be
10 feet away, so Guide number (80) divided by distance (10 feet) equals 8 so use "f" 8.
Just as simple as that. ' By the same formula 80 divided by 6 feet gives you approximately 13 so use
"f" 13, for ■ 1 a picture at 6 feet. If your answer is not exactly the same as the
"f" numbers marked on i i your lens, just guess. It is easy to see that 13 is somewhere
between "f"ll and "f"16. , , If your answer falls out of the range of
"f" stops on your camera, you will have to , ( take the picture at another distance or use
a different bulb. With the 75 camera, you are limited as you have only one "f" opening so
with SM bulbs ' x you have to be between 8 and 12 feet from the subject; with #5 between 12 and 18,
with Plus X. v y
Becky Thomas distributedthe Christmas gifts in Optical Assembly. Patiently waiting are Jeanette
Collins, Bessie Coon, Douglas Plummer, Jennie Lasky, Bernice Blackmer, Mary Brown, Hazel Brown,
Barbara Fry, Juanita Tweedy, Harry McKinley and Fred Martell.
The Army Ordinance Department shared the Christmas spirit with Argus employees. Pictured above
are Neva Porter, Eloise Michaud, Lois Brooks, Bill Brigham, Jim McKnight, Douglas Plummer, and
(always in the picture) Fred Martell.
"What's Up 'Doe?'" That's Jim "Bugs" Rohrbaugh of the Service Department.